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NATIONAL PRODUCT OF MALAWI FASHION CORNER
social and environmental impacts of the
global fashion industry.
Highlight where the industry is moving too
slowly and push for faster change.
Influence brands and retailers to change
through consumer pressure.
Incentivise and promote transparency and
accountability across the supply chain.
POLICY CHANGE
Advocate for policy changes and influence
governments to play a more active role in
better enforcing laws and regulating the
industry.
LEARN MORE ABOUT OUR THEORY OF
CHANGE
OUR APPROACH
Fashion Revolution strives to be action-
oriented and solution focused.
Rather than making people feel guilty, we
help them recognise that they have the
power to do something to make positive
change.
We celebrate fashion as a positive influence
while also scrutinising industry practices and
raising awareness of the fashion industry’s
most pressing problems.
We aim to show that change is possible
and encourage those who are on a journey
to create a more ethical, sustainable and
transparent future for fashion.
We try to always be bold, provocative,
inquisitive, accessible and inclusive. We tend
to avoid negative protesting, victimising, and
naming and shaming.
We do not target specific individual
companies because we believe that the
industry’s problems are bigger than any one
101 National Product Magazine 2023
company’s actions.
We very rarely, if ever, encourage boycotting
simply because we don’t see it as the most
effective way to achieve systemic change.
We have heard first-hand from supply chain
workers that boycotting can do them more
harm than help.
In many countries the textile and garment
industry is of the few avenues to financial
independence for women.
They want good jobs and dignity.
What they don’t want is a poverty level
pay, excessive working hours and unsafe
workplaces.
This isn’t to say that boycotting never works;
it can be used to great effect under the right
circumstances and very strategically.
ABOUT FASHION REVOLUTION WEEK
Fashion Revolution week happens every
year in the week coinciding with 24th April,
the anniversary of the Rana Plaza disaster in
Bangladesh.
The Rana Plaza building housed a number of
garment factories, employing around 5,000
people.
The people in this building were manufacturing
clothing for many of the biggest global fashion
brands.
The building collapsed and killed 1,134 people
and injured more than 2,500 others, making it
the fourth largest industrial disaster in history.
The victims were mostly young women.
During Fashion Revolution Week, we
remember the lives lost and demand that no
one should die for fashion.
FIND OUT HOW TO GET INVOLVED