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movement in the global fashion industry.
A global fashion industry that works to
conserve precious resources and regenerate
ecosystems.
A culture of transparency and accountability
across the value chain.
An end to throwaway culture and shift to a
system where materials are used for much
longer and nothing goes to waste.
Heritage, craftsmanship and local wisdom are
recognised and valued.
HOW WE WORK TO ACHIEVE CHANGE
CULTURAL CHANGE
Raise public awareness and educate people
about the systemic challenges facing the
global fashion industry.
Build a diverse movement, mobilise
communities and bring people together
around the world to take collective action.
Help people understand the impacts of their
clothes and how they can influence the global
fashion industry.
Collaborate with artists and activists to
reframe powerful narratives embedded in the
culture of fashion.
Create tools for people to use their voice and
make changes in their personal lives and
work.
Inspire people to consume less, value quality
and take better care of their clothes.
Provide a platform that enables more visibility
and fewer barriers between consumers and
producers.
INDUSTRY CHANGE
Conduct research that shines a light on the
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